I have chosen this Nike advertisement poster to be used as a good example of composition. The poster portrays both a player and an accompanying quote, which have both been placed on an angle. With the perspective of the player performing a skill move and drifting to the right of the screen.
The reason I have chosen this to be my good example is due to the alignment of everything within this poster. Starting of with the player, the player is looking down, yet displays the direction of which he will be running and dribbling the ball, composition has been used perfectly throughout the image as even though the creators have not designed a direction in which the player is looking, the audience can see visually the direction the player will be going towards. This idea of direction has also been backed up by the placement of the players right leg, the audience can see that the football players right leg is at a curved angle, portraying that he is ready to carry the ball alongside him as he runs in the direction discussed.
Moving on from the player, other ideas that also display the idea of composition in my chosen piece are small things such as the Nike logo placed within the centre of the ball, the Nike logo has been placed in a position in that the end of the tick is pointing in the discussed right direction, additionally adding to the idea that the player will be running to the right side whilst dribbling the ball. To conclude the idea of direction and composition, I’ve focused on the quote placed in the middle of the image, the quote itself features this idea of movement, but the design of the font is what I believe is the best example of composition in the piece. viewers can see that due to the shading of the text and the angle it has been placed on, the text moves from the right side of the poster all the way to the far left, which brings me back to the idea of direction and movement within this poster.
Bad Example
I have selected this Nike advertisement as a poster which I believe is a bad example composition. The poster displays a new release of boot produced by Nike, advertising the stud length due to the cutters placed deep within the grass.
The reason I have selected this piece to display a poor example of composition is because of the alignment and placement of everything within the image. Ranging from the text, the boot and the grass placed at the bottom of the poster, everything is directing in a different area which may cause the viewers to be unsure in what area they should be looking. This is due to the boot and being directed into the left side of the screen whilst all other objects within the adverts are pointing towards the right of the poster, such as the accompanying text and the Nike tick placed directly under the quote. Alongside the studs with the boot which are also facing towards the right side of the poster.
To change this design into a better format, I would make the simple change of correcting the direction of the boot, causing the text and shoe to therefore align up. To do this I can rotate the boot making sure that all items within the advert is directing to the right side. Whilst possibly adding a 3D like design, to the text which can be used to enhance the direction the text is pointing.
I have fixed the original image to make sure that the boot has been moved in a direction which all areas of the poster align, another small addition I have changed is by blurring out the text and other background areas, my reasoning for this is that this addition causes the boot to be seen first, being the main focus point.
References
Figure 1. Poster designed for Nike. Authors and creators – Jeff Beberman and Bryan Rowles. (Early 2010’s) Communication Arts. Nike Football print ads | Communication Arts. (accessed 5th October 2024).
Figure 2. Nike advertisement. (2017) Pinterest. https://mx.pinterest.com/pin/325666616776567120/ (accessed 7th October 2024).